Simply creating a Facebook, LinkedIn or Jigsaw page - or sending out tweets via Twitter - isn't enough to bring in new customers. You must understand how to use these tools to start and maintain a dialogue with current and future customers. And that means having an effective social networking strategy.

At Edgy Planet, we can help you develop this strategy using the appropriate social networking tools. In Social Networking 101 for Small Business Owners, you'll learn how to:

• Identify which social networking sites make the most sense based on your business goals.
• Determine and reach key decision-makers in a B2B sale.
• Cultivate a large, captive audience following your consumer-focused business's updates via Facebook and Twitter.
• Drive customers to your website by informing them about specials, events and interesting things about your small business.

The result? You'll generate more leads to land new customers while improving communications to strengthen relationships with existing customers.

In the years ahead, social networking will become an essential part of a successful marketing plan. Discover how to integrate Facebook, Twitter, Linked In and Jigsaw into your marketing mix by signing up for Social Networking 101 for Small Business Owners today.

Next class: [Insert date, time and location]. Register now.

Edgy Planet president Christopher Kelly is available for one-on-one consultations or to speak at networking events. For more information, please contact us.

Does your small business need assistance with website design and development, search engine optimization and/or database programming? Edgy Planet has partnered with NauTech IT Solutions to offer these and other services. Please visit Professional Services for more details.